The super normal and new normal of crane

Construction crane phyletic and various, product type is rich, including both commonly used in engineering crane, whole ground crane, crawler crane, tower crane, lorry crane, rough terrain crane, also used for other special areas such as special overhead working truck, ladder truck, Marine, offshore crane crane, crane, etc.

In the past 10 years, China's construction crane industry has experienced extraordinary development. It only took 10 years to complete the 30 years of development of developed countries.In the past 10 years, crane products are technically adopted to violate the concept of intellectual property protection, resulting in serious homogenization of products.In the next 15 to 25 years, enterprises should continue to increase research and development efforts, to achieve products from excellent to gorgeous transformation.In this process, enterprises should not only solve the key technical problems such as the reliability of products, but also further improve the service quality of products.

In the past 10 years of extraordinary development, professional and technical personnel fickleness, frequent flow, some technical experts even in a year between several enterprises.The frequent flow of talents leads to serious product homogeneity and insufficient differentiation.In the next 10 years, there is a huge room for product differentiation. Only by increasing investment in talent training and solving the problem of too frequent talent flow, can enterprises truly seize this opportunity.Over the past decade, companies have invested heavily in technological transformation and capacity expansion.Almost crazy sales, overdraft the future market, the next 10 years will inevitably encounter financial pressure.

In the next 10 years, China's agricultural machinery will achieve rapid development, farming machinery, seeding machinery, harvesting machinery and so on will be given vitality.Agricultural small special machinery belongs to low-end products, the technical content is not high, the main machine factory is fully capable of manufacturing production.In the future, there is still a broad space for technical improvement and market expansion of small specialized agricultural machinery, which can be fully incorporated into the industrial chain of each enterprise.For the current situation of insufficient key components, it is suggested that the main engine plant can achieve the overall improvement of the quality of key components through mergers and acquisitions of core components enterprises, so as to solve the problem of technical hollowing out of key components.Vision for the development of the new normal

From 2012 to 2015, the construction machinery industry as a whole experienced a cold winter.The promulgation and implementation of the made in China 2025 plan have brought new opportunities to the overall construction machinery industry. Internet +, big data and O2O have provided a good business model and product development platform for the construction machinery industry.Industry 4.0 is just the beginning for the field of engineering cranes, which will take 30 years to complete.One Belt And One Road strategy provides a broad application space for the development of the industry, and infrastructure construction such as irrigation and water conservancy, railway, highway and airport also provides a power source for the development of engineering cranes.

In the future, enterprises should shift from fierce competition to inclusiveness, cooperation and win-win, build new strategic cooperative relations and jointly explore the international market.These include further strengthening the concept of collaborative innovation in the industrial chain of government, industry, university and research institute, actively promoting the integration of key parts and main engine factories, and enhancing the world competitiveness of Chinese brands through industrial restructuring, capital restructuring and value.Achieve the goal of global integration of technology, manufacturing, sales and service through reconstruction, and improve product performance and reliability through intelligence, digitalization and lean, so as to enhance product market competitiveness.

At present, the export volume of construction cranes is less than 10% of the industry output, and in some product fields, it is still blank.For the new normal, domestic engineering crane industry enterprises, especially XCMG as the leading large enterprises should pay attention to innovative personnel and product technology research and development, improve the reliability of products and comprehensive cost performance, so as to achieve the goal of leading the world Chinese brand.